Key Responsibilities：


l Responsible for strategic planning, implementing, monitoring, and revision of all the channels of communication.
l Develops corporate communication strategies.
l Drive internal and external campaigns (sales, customers and partners, industry seminars, product launch) versus strategic planning and seamless implementation.
l Lead exhibition design and deployment to reflect business storylines, business focus and company branding.
l External communication, press releases, or articles for publication that promote the company’s products.
l Work closely and coordinate different parties, including internal stakeholders, such as sales and production, and collaborate with third-party agencies.
l Develop a strong network of contacts who can assist in disseminating the organization’s message.
l Understand the E-commerce operation with experience on new media marketing.
l Budgeting and coordination with headquarter marketing department in Germany.
l Product promotion: Product go-to-market strategy, Offline product training organizing and Digital academy, Product Launch and product promotion
l Digital: Digital strategy according to the annual sales target; SEO&SEM strategy and adjustment; All B2B E-commerce plan and management; Sales leads circle management(forward, follow, analysis and adjust the digital strategy)
l Social media and New media promotion: Wechat, Weibo, Linkedin; Wechat video Channel, Tiktok, Little red book; Wemedia; Zhihu
l Support APAC marketing support.

Position Qualification Requirement：


l Master’s degree in Marketing, Communications, English, or other related disciplines plus a minimum of 10+ years of experience in marketing, product marketing or related field, incl. 5+ years of working experiences in managerial position
l Up-to-date understanding of digital marketing concepts, practices, programs, online marketing strategy and analysis.
l Excellent oral and written communications skills in Chinese and English, German will be an asset.
l Self-driven and disciplined. Ability to work under pressure. Responsible and accountable for delivering quality projects.
l Communication skills on all high-ranking levels.


Other Requirement


1. Broad knowledge and practice in branding/ marketing/ digital communication.
2. Multitask ability.
3. Good team player and strong leader.
4. Computer proficient.